Accomplishments & Activities

Heritage Highway Scenic Byway Accomplishments

  • Expanded Heritage Highway website and Facebook page;
  • Produced a tri-fold brochure for distribution to tourism outlets along the byway;
  • Manned the Nebraska Tourism Commission’s booth at the Nebraska State Fair promoting Trail of Treasures Flea Market event;
  • Organized annual “Heritage Highway Trail of Treasures” event set for the 1st Weekend In October;
  • Organized and published self-guided tours of attractions within Byway communities;
  • Coordinated the 2nd annual Trail of Authors literary events in Red Cloud, Fairbury and Beatrice –;
  • Awarded tourism marketing grant funding from the Nebraska Tourism Commission for the promotion of the Trail of Treasures and Trail of Authors events;
  • Awarded Humanities Nebraska funding for the Nebraska Authors and Artists event, held in conjunction with Trail of Authors.

Past Activities:

  1. Completed three Photo Contests that included pictures taken along the Byway
  2. The “Trail of Authors” event has featured book signings, art exhibits, writers’ workshops, speakers, and more
  3. Red Carpet Training was offered to all Byway Counties when the Byway partnered with the University of Nebraska Rural Initiative a few years ago
  4. They byway region has been promoted through cooperative advertising in state and national magazines
  5. The byway has hosted a travel writer whose artivle was featured in a AAA publication
  6. Facebook instruction was given through a workshop relating how to promote events along the Byway Corridor